Sony today announced two new cameras in their portfolio focused on vlogging and making it easily accessible to anyone.

Out of the two new products first is the pocket-sized vlog camera ZV-1– a lightweight, compact “all-in-one” style solution. Designed from the ground up for content creators and vloggers, combining easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels.

Sony also announced a new 4K Handycam featuring an acclaimed in-built gimbal mechanism, Balanced Optical SteadyShot technology, for capturing smooth, natural and high-quality video footage. The FDR-AX43 has been developed for content creators and vloggers who want their footage to demonstrate a refined quality that will stand the test of time.

The ZV-1 features a 1.0-type stacked Exmor RS CMOS image sensor and 24-70mm F1.8-2.8 ZEISS Vario-Sonnar T large-aperture lens creating beautiful background bokeh, allowing the subject to stand out from the background.

The camera locks on and tracks subjects with high accuracy and speed using Sony’s leading-edge autofocus system and also includes the latest-generation BIONZ X image processor with front-end LSI delivering high resolution as well as low noise for superior image quality.

It also combines this exceptional imaging technology with high-quality and versatile audio options.

This is Sony’s first compact camera with a side-opening Vari-angle LCD touchscreen, making it easier to compose shots in selfie mode while connecting external audio accessories.

The ZV-1 also has advanced video features including 4K movie recording and in-body image stabilisation.

This camera can transform into a webcam via USB which allows unrivalled live casting quality for vlogging and this is the first Sony camera to have this feature.

It will be available in June for approximately £800.